Flowvaro Blog

Email deliverability insights, engineering deep dives, marketing automation tips, and product updates.

Deliverability 8 min read

How to Warm Up a New IP Address for Email Sending

A step-by-step guide to IP warmup strategy. Start with low volume, gradually increase over 4-6 weeks, and monitor deliverability metrics to build a strong sender reputation.

Engineering 15 min read

Why We Chose ClickHouse for Real-Time Email Analytics

A technical deep dive into our analytics architecture. How ClickHouse handles billions of email events with sub-second query times and why we moved away from PostgreSQL for analytics.